From Small Beginnings to Big Impact in Retail

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Our Journey

Love In Store was born on January 1, 2017, from a single table in a co-working space in the span of last 7 years we have evolved into one of India’s largest and fastest-growing B2B service companies. Today, we proudly partner with 95+ leading brands, providing exceptional value through our four core service areas: Managed Services, Direct Payment Disbursals, BTL Activation and E-commerce Channel Management.

In just a few years, we have expanded to nearly 10,000 dedicated field team members operating across 650+ cities. With over 400 crores in disbursals and the management of more than 40 online marketplaces, our impact on the retail landscape has been profound. Our headquarters in Gurgaon along with regional offices in Mumbai, Bangalore, Ahmedabad, Chennai, Kolkata, Hyderabad and Guwahati enable us to serve our diverse clientele effectively.

With the goal of becoming the top retail marketing organization in India, we have earned the trust of industry giants such as Britannia, RB, ITC, Marico, and L'Oreal. Our in-house tech team of 65+ experts is dedicated to delivering innovative, tech-enabled services, creating best-in-class platforms for field team management, trade communication, and web crawling.

At Love In Store, we are not just service providers; we are your strategic partners in navigating the dynamic retail landscape. Together, we are shaping the future of retail marketing in India.

Our Values

Entrepreneurship

Foster a culture of innovation, ownership, and agility, encouraging employees to think and act like entrepreneurs in driving business success.

Customer-Centricity

Prioritize client needs by delivering tailored solutions that add measurable value and drive business growth.

Integrity

Uphold transparency, trust, and ethical standards in all dealings, building long-lasting relationships with clients and partners.

People First

Recognize that the company’s true strength lies in its people, investing in their growth, well-being, and success.

Collaboration

Work as one team, promoting cross-functional cooperation to drive success for our clients and within our organization.

Innovation

Embrace technology and creative solutions to stay ahead of industry trends and provide cutting-edge services.

Our History

2017
2018
2019
2020
2021
2022
2023
2024

The Beginning of a Vision.

Love In Store was founded in 2017 with the aim of transforming the B2B service landscape. In the same year, we proudly acquired Reckitt as our very first client, laying the foundation for a journey of trust and excellence. To further solidify our credibility, we won the prestigious P&G Startup Challenge, marking a significant milestone in our early days.

2017

Expanding Horizons

With an ambitious drive to deliver impactful solutions, we launched our Modern Trade services in 2018, supported by robust on-ground operations. This year marked our foray into a dynamic retail landscape, ensuring seamless service delivery and operational efficiency.

2018

Innovating Payment Solutions

In 2019, we revolutionized retail payout systems with the launch of Account Mein , our Direct-to-Bank Payment Solution. This innovative service streamlined payout processes, enhancing transparency and ease. By the end of the year, we achieved an impressive payout disbursement milestone of INR 125 Cr+, setting new standards in the industry.

2019

Nationwide Growth

Our commitment to excellence saw rapid expansion in 2020, with 3000+ manpower operating across 300+ cities in India. This extensive network allowed us to meet diverse client needs while maintaining our focus on quality and efficiency, even during challenging times.

2020

Leading with Technology

In 2021, we embraced cutting-edge innovations to redefine retail operations. From AI-Based Photo Audits ensuring precise shelf visibility to Video KYC for seamless verification, we pushed the boundaries of technology. Additionally, we introduced Video Bot Engagement to enhance consumer interactions, reinforcing our commitment to tech-driven solutions.

2021

Omnichannel Excellence

2022 was a pivotal year as we entered the E-Commerce space with state-of-the-art solutions. Love In Store became the only Omni Player in the industry, offering end-to-end services across multiple channels. To further boost our capabilities, we developed Spider, an in-house web crawler designed to provide smarter insights and competitive advantage.

2022

A Trusted Market Leader

In recent years, we have grown stronger than ever, partnering with 64+ clients and expanding to 7000+ manpower across 550+ cities nationwide. With over 80+ projects successfully managed, Love In Store continues to lead the way in delivering exceptional services and innovative solutions, solidifying our position as a trusted partner in the B2B space.

2023

Expanding National Reach and Going Global

In 2024, Love In Store solidified its position as one of India’s leading B2B services company, catering to 95+ prestigious clients with a robust workforce of over 10,000 field team members spread across 650+ cities and managing more than 100 projects.

In October 2024, we reached the historical milestone of going global, officially commencing our operations in Indonesia and the UAE. It was our first step overseas, which indeed upgraded the strength of our workforce to more than 10,000. It made Love In Store one of the key players in the global retail services market.