➤

Our Blog

Trends, Insights, Perspectives & more.

In the ever-evolving retail world, the realistic and efficient merchandising function can greatly influence the brand's success.

blog
Ecommerce listing services: How agencies help brands scale online
E-commerce

Ecommerce listing services: How agencies help brands scale online

The digital revolution is in full swing, and the customer is in the driver’s seat. An online presence is no longer a luxury but a necessity. Having produc

How managed services improved field execution for leading FMCG brands
Retail
How managed services improved field execution for leading FMCG brands

As you know, a field sales job is tough to manage. In a fast-growing world of FM...

Top BTL agency solutions for experiential marketing in 2026
BTL Marketing
Top BTL agency solutions for experiential marketing in 2026

As it becomes harder to grab consumers' attention, BTL (Below-the-Line) acti...

Complete guide to merchandising services for retail and FMCG
Store Merchandising
Complete guide to merchandising services for retail and FMCG

In the retail industry, visibility drives choice, and choice drives sales. Even ...

How brand promoters influence sales at retail touchpoints
Retail

How brand promoters influence sales at retail touchpoints

In a world where people are driven by digital presence, but the final purchase decision still happens inside the store, within just a few seconds. This is where

Why Your Beauty Brand Needs Expert Beauty Advisors in Modern Retail
Retail
Why Your Beauty Brand Needs Expert Beauty Advisors in Modern Retail

The modern beauty shopper doesn't just buy a product; she buys the experienc...

E-commerce product listing: Best practices for maximizing visibility
E-commerce
E-commerce product listing: Best practices for maximizing visibility

Success in retail these days depends on one's online visibility, and it all ...

Role of a field marketing agency in boosting brand awareness
Field Marketing
Role of a field marketing agency in boosting brand awareness

With the rising market share of the retail landscape, brands need a good field m...

How Retail Audit Image Recognition Technology Is Transforming Store Compliance
Retail

How Retail Audit Image Recognition Technology Is Transforming Store Compliance

Today’s modern retail is all about brands being the highlight of in-store presence through strategic product placements, promotional activities, and adher

Creative BTL activities to increase in-store consumer engagement
BTL Marketing
Creative BTL activities to increase in-store consumer engagement

Today's consumers have numerous options and fleeting attention spans, which ...

Why Do Some Agencies Specialize in On-Site Services for Promoters?
Store Promoters
Why Do Some Agencies Specialize in On-Site Services for Promoters?

In this vast FMCG retail industry in India, Love In Store is a well-known agency...

How Do Agency Ratings Correlate With Promotion Success Outcomes?
Store Promoters
How Do Agency Ratings Correlate With Promotion Success Outcomes?

In the current competitive retail marketplace, agency ratings are one of the mos...

In-store merchandising services: Benefits for FMCG and lifestyle brands
Store Merchandising

In-store merchandising services: Benefits for FMCG and lifestyle brands

In-store merchandising has become a significant way to differentiate in today's retail world, where consumers expect a lot of options and convenience. It of

What makes the best omnichannel services player in Indian retail?
Retail
What makes the best omnichannel services player in Indian retail?

It is no longer sufficient to be present across multiple channels in the retail ...

Which organisation has the greatest level of experience in in-store promotional staff?
Store Promoters
Which organisation has the greatest level of experience in in-store promotional staff?

Love In Store is one of India's most reputed organisations for in-store prom...

What factors should I consider when choosing an agency for in-store promoters?
Store Promoters
What factors should I consider when choosing an agency for in-store promoters?

In-store promoters are frontline ambassadors of the brand with a direct contribu...

Understanding Retailer Direct Payouts: A Comprehensive Guide
Payment Processing

Understanding Retailer Direct Payouts: A Comprehensive Guide

As retail is becoming an ever evolving industry, the management of finances becomes imperative to success, Retailer Direct Payouts have come to become an area o

The Power of Basket Size: A Key Retail KPI for Higher Sales
Retail
The Power of Basket Size: A Key Retail KPI for Higher Sales

In the competitive retail landscape of today, selling is not so much about getti...

Boosting Retailer Trust: The Role of AccountMein in Executing Transparent Loyalty Payments
Retail
Boosting Retailer Trust: The Role of AccountMein in Executing Transparent Loyalty Payments

In the very competitive retail world, building retailer trust is the most import...

The Future of Loyalty Payouts: How Account Mein is leading the way
Payment Processing
The Future of Loyalty Payouts: How Account Mein is leading the way

Loyalty payouts have always been an integral part of retailer engagement, but wi...

How Delayed Payouts Can Harm Your Brand & Ways to Fix It
Payment Processing

How Delayed Payouts Can Harm Your Brand & Ways to Fix It

In the fast-paced retail industry, smooth and transparent paybacks are necessary to sustain relationships with distributors, retailers, or other channel partner

Retail Payments Management: Why Transparency is Crucial for Business Success
Payment Processing
Retail Payments Management: Why Transparency is Crucial for Business Success

In the volatile world of retail, only an efficient payout management system can ...

The Hidden Costs of Inefficient Retail Payout Processes
Payment Processing
The Hidden Costs of Inefficient Retail Payout Processes

An efficient payout process is key to smooth relations between brands and retail...

Why Accurate Payout Tracking is Critical for Retail Success
Payment Processing
Why Accurate Payout Tracking is Critical for Retail Success

Accurate payout tracking forms the basic foundation of any successful retail ope...

How AccountMein Streamlines Loyalty Payouts for Brands and Retailers
Payment Processing

How AccountMein Streamlines Loyalty Payouts for Brands and Retailers

Loyalty programs have become the cornerstone of brands' strategies to retain retailers as well as generate consistent sales. However, loyalty payout managem

Challenges in B2B Retail Payment Processing and How to Overcome Them
Payment Processing
Challenges in B2B Retail Payment Processing and How to Overcome Them

The B2B retail payment process is indeed a complex process owing to the large su...

The Impact of Channel Payouts on Brand Relationships
Payment Processing
The Impact of Channel Payouts on Brand Relationships

The concept of channel payouts in retail and ecommerce transcends simple financi...

The Evolution of Visibility Payouts in the Retail Industry
Payment Processing
The Evolution of Visibility Payouts in the Retail Industry

Visibility payouts are always an integral part of a retail strategy to attain th...

Best Practices for Managing Channel Payouts in a Multi-Partner Ecosystem
Payment Processing

Best Practices for Managing Channel Payouts in a Multi-Partner Ecosystem

Paying out to multiple channel partners at a time necessitates accuracy, transparency, and consistency. When it comes to payouts, best practices that simplify t

KYC Collection and Verification on Retail
KYC Collection & Verification
KYC Collection and Verification on Retail

One of the biggest challenges faced by brands today is the authentic on-boarding...

Loyalty Programs: How Brands Can Build Long-Term Relationships
Loyalty Program
Loyalty Programs: How Brands Can Build Long-Term Relationships

Building long-term relationships with retailers is more crucial than ever for br...

Retail Incentive Payouts: Streamlining Success with AccountMein
Payment Processing
Retail Incentive Payouts: Streamlining Success with AccountMein

Retailers are the backbone of any consumer goods distribution network. Brands de...

Retail Payment Management Program
Payment Processing

Retail Payment Management Program

The Retail Payment Management Program is a system designed to make payments made by businesses to their channel partners (retailers, distributors, and sales tea

AccountMein: India's Largest B2B Channel Payments Partner
Payment Processing
AccountMein: India's Largest B2B Channel Payments Partner

Effective management of payments to multiple business partners effectively is cr...

Direct Payments in FMCG: Changing Channel Partner Management
Payment Processing
Direct Payments in FMCG: Changing Channel Partner Management

The Fast-Moving Consumer Goods (FMCG) sector is exactly that: fast-moving. Its d...

Empowering Sales Teams for Success
Sales
Empowering Sales Teams for Success

In today’s fast-paced business environment, sales teams are the driving fo...

Unlocking the Power of Loyalty Programs: Building Lasting Connections in Consumer Companies
Loyalty Program

Unlocking the Power of Loyalty Programs: Building Lasting Connections in Consumer Companies

In today’s highly competitive business environment, brands are constantly looking for new ways to build and retain customer loyalty. One such strategy tha

Maximising Profitability and Transparency: The Power of a Retail Payout Management Program
Payment Processing
Maximising Profitability and Transparency: The Power of a Retail Payout Management Program

Additionally, a well-designed payment process goes beyond just payment processin...

DIRECT INCENTIVE PAYOUT
Payment Processing
DIRECT INCENTIVE PAYOUT

In the ever-evolving landscape of offline distribution, payment distribution and...

ACCOUNT MEIN - A Competent Bridge Between the Company and its Channel Partners
Payment Processing
ACCOUNT MEIN - A Competent Bridge Between the Company and its Channel Partners

With growing competition in the market, every brand/company is trying its best t...

Creative Merchandising Concepts to Make Your Brand Stand Out during Festivals
Store Merchandising

Creative Merchandising Concepts to Make Your Brand Stand Out during Festivals

Festivals offer a golden chance for FMCG brands to get noticed and generate more sales. With traffic improvement in both General Trade (GT) and Modern Trade (MT

Mastering Retail Visibility: All-inclusive POSM Management with Love In Store
Retail
Mastering Retail Visibility: All-inclusive POSM Management with Love In Store

A great point of sale material management is the basic factor for effective re...

The 4 Ps of Retail Marketing: The Pillar of Retail Success
Retail
The 4 Ps of Retail Marketing: The Pillar of Retail Success

In today's retail environment, a successful marketing strategy is crucial fo...

Planogramming Strategies to Utilize Retail Space Efficiently
Store Merchandising
Planogramming Strategies to Utilize Retail Space Efficiently

Planogramming is a retail tactic employed to maximize product visibility on shel...

Point of Sale Materials (POSM): Keys to Retail Achievement Through Strategic In-Store Promotion
Retail

Point of Sale Materials (POSM): Keys to Retail Achievement Through Strategic In-Store Promotion

In the competitive retail world, Point of Sale Materials (POSM) are instrumental in drawing consumers in, enhancing brand awareness, and inducing impulse buys.

BTL vs ATL Marketing: Where to Invest for Maximum ROI?
BTL Marketing
BTL vs ATL Marketing: Where to Invest for Maximum ROI?

Brands are perpetually under stress to invest marketing funds, and the ongoing d...

A Day in the Life of a Retail Merchandiser: Bringing Products to Life on the Shelf
Store Merchandising
A Day in the Life of a Retail Merchandiser: Bringing Products to Life on the Shelf

Retail Merchandisers are the lifeline of brands, as they ensure that the product...

Retail Marketing Redefined: The LIS Approach to In-Store Brilliance
Retail
Retail Marketing Redefined: The LIS Approach to In-Store Brilliance

Gone are the days when retail marketing was just about being there without any d...

Ensuring Retail Visibility: LIS's Strategic Approach to Procurement and Deployment
Retail

Ensuring Retail Visibility: LIS's Strategic Approach to Procurement and Deployment

Visibility is everything within the competitive retail environment. The art of procurement and asset deployment boils down to not just ensuring that brands stan

Beyond the Shelf: How Merchandisers & Promoters Shape Customer Experience
Store Merchandising
Beyond the Shelf: How Merchandisers & Promoters Shape Customer Experience

When a customer walks into a retail store, that shopper may not appreciate at al...

The Impact of Visual Merchandising on Impulse Buying
Store Merchandising
The Impact of Visual Merchandising on Impulse Buying

While 70% of purchasing decisions are made in-store, impulse buying is undoubted...

Leveraging Brand Promoters for Product Launch Success
Store Merchandising
Leveraging Brand Promoters for Product Launch Success

Product launch is one of the most crucial phases for any brand. It is preceded b...

Merchandising Services: A Strategic Investment for Retail Excellence
Store Merchandising

Merchandising Services: A Strategic Investment for Retail Excellence

Merchandising services refer to strategies and activities that optimize product placement and presentation in retail stores. They ensure shelves are well-stocke

Best Merchandising Strategies to Stand Out
Store Merchandising
Best Merchandising Strategies to Stand Out

Merchandising is any act of promoting goods or services for retail sale. Innovat...

Beauty Advisor Insights: A Deep Dive into Love in Store's Managed Beauty Advisory Services
Store Merchandising
Beauty Advisor Insights: A Deep Dive into Love in Store's Managed Beauty Advisory Services

In the ever-evolving beauty industry, Beauty Advisors play a crucial role in bri...

The Critical Role of In Store Promoters in Enhancing Retail Sales
Store Merchandising
The Critical Role of In Store Promoters in Enhancing Retail Sales

Retail Promoters form the backbone of the modern retail industry. They are profe...

Promoter Services to Boost Success for Retails Brands
Store Merchandising

Promoter Services to Boost Success for Retails Brands

Elevate your retail brand’s growth with specialized promoter services that drive engagement, boost sales, and build stronger customer connections. Tailore

Boosting Brands with In-depth Merchandising Solutions: Explore Love In Store (LIS)
Store Merchandising
Boosting Brands with In-depth Merchandising Solutions: Explore Love In Store (LIS)

In the ever-evolving retail world, the realistic and efficient merchandising fun...

Performance Marketing On Amazon- A Perfect Guide For Advertising
E-commerce
Performance Marketing On Amazon- A Perfect Guide For Advertising

In the ever-evolving world of e-commerce, staying updated with marketing tactics...

2025 Best Practices for E-Commerce Product Listings: Increase Traffic and Conversions
E-commerce
2025 Best Practices for E-Commerce Product Listings: Increase Traffic and Conversions

Optimizing e-commerce product listings is essential to boost sales and improve v...

Key Benefits Of Using Quick Commerce For Daily Essentials
E-commerce

Key Benefits Of Using Quick Commerce For Daily Essentials

Smart Shopping within minutes? Always a YES! Quick Commerce is an innovative approach that completely transforms the traditional shopping experience. Gone are t

Unlocking the Power of Below The Line (BTL) Marketing: Understanding, Strategies and Benefits
BTL Marketing
Unlocking the Power of Below The Line (BTL) Marketing: Understanding, Strategies and Benefits

Modes of marketing are never constant, they keep changing and evolving with time...

In-Store Promoters: How They Maximise Retail Profits | Love In Store
Store Merchandising
In-Store Promoters: How They Maximise Retail Profits | Love In Store

In the fast-paced retail environment characterizing business today where everyon...

Revolutionize Retail Audits: Harness the Power of Image Recognition
Store Merchandising
Revolutionize Retail Audits: Harness the Power of Image Recognition

Retail audit image recognition technology revolutionizes visual merchandising by...

Merchandising Service: Definition and Importance
Store Merchandising

Merchandising Service: Definition and Importance

In today’s fast-paced environment, where business is growing day by day, it is also important for brands to increase sales by providing the latest solutio

QUICK COMMERCE- An Evolution of E-commerce
E-commerce
QUICK COMMERCE- An Evolution of E-commerce

Quick commerce is transforming the retail landscape by offering rapid delivery s...

Top BTL Activities for Retail Success in Gurgaon: Strategies & Benefits
BTL Marketing
Top BTL Activities for Retail Success in Gurgaon: Strategies & Benefits

Want to attract more customers and boost sales in Gurgaon’s retail space? ...

Unlocking the Power of KYC Collection: Transforming Retail Salesforce Verification
KYC Collection & Verification
Unlocking the Power of KYC Collection: Transforming Retail Salesforce Verification

Salesforce KYC (Know Your Customer) solutions simplify the process of collecting...

Maximising Sales Through Effective E-commerce Product Listing Strategies
E-commerce

Maximising Sales Through Effective E-commerce Product Listing Strategies

In the industry of e-commerce, product listing is an essential component of every successful online business. It's the initial impression potential buyers r

THE POWER OF IN-STORE PROMOTION
Store Merchandising
THE POWER OF IN-STORE PROMOTION

In the ever-evolving marketing era, in-store promotion is rapidly becoming an in...

MERCHANDISING-An Essential Tool of Marketing
Store Merchandising
MERCHANDISING-An Essential Tool of Marketing

Merchandising is a key sales promotion tool that enhances product appeal and dri...

GT and MT Stores LIS- A Comprehensive Guide to Offline Trade
GT & MT Stores
GT and MT Stores LIS- A Comprehensive Guide to Offline Trade

Understanding the differences between General Trade (GT) and Modern Trade (MT) s...

In Store Merchandising Services-A competitive showcase of Displays
Store Merchandising

In Store Merchandising Services-A competitive showcase of Displays

In-store merchandising transforms shopping spaces into dynamic showcases, driving customer engagement and boosting sales through strategic display techniques.

7 Most Common Mistakes to Avoid as an Online Seller to Boost Optimum Sales
E-commerce
7 Most Common Mistakes to Avoid as an Online Seller to Boost Optimum Sales

In the age of e-commerce, online selling has become one of the most popular and ...

How LIS Achieved a 5X Increase in Sales for a Prominent Beauty/ Cosmeceutical Brand?
E-commerce
How LIS Achieved a 5X Increase in Sales for a Prominent Beauty/ Cosmeceutical Brand?

Every day, we get introduced to new skincare brands. Beauty products have always...

How Love in Store Helped a Renowned Food Brand Achieve Online Success
E-commerce
How Love in Store Helped a Renowned Food Brand Achieve Online Success

With increasing competition in e-commerce, one must master the art of advertisin...

Key to Business Growth-Multiple Online Platforms
E-commerce

Key to Business Growth-Multiple Online Platforms

In today's digital age, more businesses are moving towards e-commerce and choosing to sell their products online. However, with so many options available, i

ONLINE ADVERTISEMENT-The call of the hour
E-commerce
ONLINE ADVERTISEMENT-The call of the hour

According to a report, it is estimated that global retail sales with exceed 7 Tr...

DATA ANALYTICS A powerful tool for e-Commerce
E-commerce
DATA ANALYTICS A powerful tool for e-Commerce

Analysis tools for online stores, like LIS Crawlers, are essential for gathering...

The Power of Content & Media
E-commerce
The Power of Content & Media

In the kingdom of e-Commerce, content is king. With an unfathomable increase in ...

LIS-Your Definitive Guide to E-Commerce
E-commerce

LIS-Your Definitive Guide to E-Commerce

E-Commerce is a steady-rise industry growing upward and forward. Its growth has seen a boom in the last few years and its impact on the behaviour of shoppers ar