Field Marketing Agency | In-Store Merchandising Services & BTL Activities

Born in 2017, LIS is now India's largest B2B service provider in the FMCG industry. Its unique PAAS (People as a Service) Model wherein the hiring. training, deployment, management, execution, technology, audit, reporting is managed by a single partner and has found more than 35 takers in the Industry. LIS uniquely works with a healthy mix of established FMCG companies and D2C first brands that are building out their offline channel.

With 7000+ people deployed across 552+ cities, LIS is your partner of choice for any field activations you may be looking for for your brand.

BTL Services

Maximize your brand's presence and engagement with our end-to-end BTL services. Our array of solutions help you reach out to your audience and help convert them to sales.

Services We Offer:

Experiential & Sampling: We will help you ‘experience’ your target group with hands-on experiences and product samples that stay burnt forever.
Audit – We ensure optimal product placement and inventory management to maximize sales and minimize losses.
Shopper & Customer Marketing: We tailor your marketing strategies to meet the needs and behaviors of your target audience, enhancing customer engagement and loyalty.
Data Sourcing & Management: We draw upon data-driven insights to make smarter decisions and enhance your marketing plans.
FSU and Asset Deployment – We deploy fixtures, signage, and promotional assets escalating the brand’s visibility PAN India.

Why Partner with Us?

Wide Coverage: We are present in 790+ cities which ensure that your brand is accessible to every nook and corner.
Skillful Manpower: A skilled pan-India field force across 29 states to provide hassle-free and flawless field execution.
Proven Success: Our Festive & Other Activations – Increase the sales by up to 3 times i.e. 200% Up-surge in sales during the entire festive season Major festivals/days: a) Diwali b) Dusshera c) New Year

Partner with us to maximize your brand’s potential and make a significant impact in the market through our BTL activities.

Our Services

Hiring, On Boarding, Of People

Payroll, Compliance and Statutory Requirements Management

Execution and End to End Ownership

Sales Delivery in Sales Programmes

Mobile App for best in Class Reporting

In House AI for deployment updates and other insights

tableau /power bi capability for real time dashboards

Unique Salary + Model for transparent pricing

KPI Linked management Fees

How Does It Work?

A client mandates a setup of let's say a 100 people team in the field. LIS will set up a 100-member team, managed by supervisors managed by a Program Manager. This team will be dedicatedly working with the client. The team will be enabled with our in-house mobile application. We will train the team and deliver the execution. We will audit the app inputs, and give a daily report on execution and trends based on clients' requirements. One vendor manages this end-to-end.