Discover the Best Omnichannel Services Player for Seamless Ecommerce Product Listings

E-commerce as a channel has grown exponentially over the last 5 years. Post Pandemic even large FMCG companies have seen their e-commerce channel contribute up to 8% of the business. We at LIS, after establishing ourselves as the largest offline player, are now working towards becoming India's largest omnichannel service player.

We often notice that brands are struggling to give their consumers a true blue omnichannel experience. When a consumer comes across a brand in a grocery store, in a Large Modern Trade, or in an e-commerce marketplace they should have a similar experience in terms of Reason to Believe and Reason to Purchase.

LIS has built fantastic e-commerce services where end-to-end (Non-Logistics) e-commerce channel management is taken up by us. We are working with leading FMCGs across the top 30 marketplaces in India and growing at a breakneck speed.

Business challenges we address

We understand the key challenges brands face today and our services are organized to address those challenges

CHANNEL MANAGEMENT

Management of multiple POCs across various channel partners
Commitment of excessive time on a daily basis taking time away from key tasks
Inaccurate account reconciliations resulting in business losses and excess payouts

CONTENT & ADS

Inconsistent visibility
Inadequate keyword selection and poor return on ad spend
Delayed closures with Ecommerce channel partners
Ineffective media banners – incorrect specifications
Limited content optimization – infrequent audits

BUSINESS ANALYTICS

Insufficient tracking of critical KPIs – e.g., Shelf Availability, Price compliance, etc.
Availability of data but limited internal skills to derive meaningful insights
Availability of reports on an ad-hoc basis, largely in excel