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LIS Team

Category: Store Merchandising

Best Merchandising Strategies to Stand Out

Merchandising is any act of promoting goods or services for retail sale. Innovative and smart merchandising techniques make your brand stand out in the highly aggressive FMCG market. They not only enhance visibility but also act as a thrust for sales. Let’s go through the top strategies that FMCG brands can use to stand out from the crowd:

FMCG brands

Optimize shelf placements for maximum visibility

Shoppers are likely to pay most attention to products placed at eye level. Brands may use this aspect to their advantage by negotiating with the retailers for the best shelf position or by using planograms that strategically place high-margin products at eye level.

Apply Cross-Merchandising

Cross-merchandising refers to placing complementary products together (e.g., bread next to milk). Collaborating with retailers to leverage cross-merchandising can encourage impulse buying at the point of contact thus improving sales.

Use of attention-grabbing Point-of-Sale Displays

Attractive point-of-sale displays make the brand more visible and can drive impulse purchases. Brands should target designing and placing bold branded in-store displays in high-traffic areas like store entrances or near checkout counters to leverage these impulse buys and enhance profits.

Stock Availability and Replenishment

Out-of-stock items result in missed sales, frustrated customers and shifting consumer loyalty. Working with a reliable merchandising team to frequently monitor stock levels ensures timely replenishment.

Seasonal and Thematic Displays

We can leverage holiday or event-driven purchases with seasonal merchandising. Capture the urgency and excitement of holiday or event-driven buying by refreshing your shelves and windows around ongoing holidays or events, such as Diwali and Christmas, which resonate with the sentiments of the consumers.

Promote New Product Launches Effectively

Shoppers are drawn to novelty, but new products need exposure to stay afloat. Creating special end-cap displays and use of promotional signage can highlight new products, and ensures that your products stand out in-store.

Offer Value Packs and Bundled Promotions

Bundling products together creates a highly perceived value in the minds of consumers and can generate higher volumes of revenue. Creating promotional bundles, such as buy-one-get-one-free offers can help showcase your products more prominently and sell better.

Success in retail requires more than just a strategy—it demands flawless execution, constant monitoring, and expert guidance. This is where Love In Store (LIS) steps in. With our proven expertise, vast industry experience, and tech-driven solutions, we help you take your merchandising efforts to the next level. Partner with LIS today, and empower your brand deliver exceptional in-store experiences.

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