In the kingdom of e-Commerce, content is king. With an unfathomable increase in competition, it is so vital for the brands to stand out. Content & media helps you define your brand and highlight its core values. For most businesses, media marketing is an effective growth-oriented method of audience engagement, creating brand awareness, and driving sales.
It is important for the media creators of the brand to understand the customers and categories they deal in before they add their creative aspects. In today’s age of social media customers expect consistent, clear, and quality content from their favorite brands. Quality content has been proven to increase the success rate as content consistency builds trust and credibility amongst customers.
With content and media playing a crucial role in e-Commerce, it is often overlooked by the brands/sellers. They fail to understand that quality content and media are important as it answers the questions of potential customers, develop relationships and generate leads. It impacts the decision-making of the consumers and helps them decide which product they will be buying.
After securing profitable results for top brands, professionals at Love in Store recognize the significance of quality content and media. To stay relevant in e-commerce, listing SKUs or uploading images is not sufficient. With consistently changing consumer habits, a brand requires to work on creative content strategies to be in the heart, and mind of their targeted audience.
While creating a content strategy, we keep in the mind the saying “How you look, people perceive you the same way” and therefore work on all the important aspects of marketing.
When a customers search for a product on the online marketplace, he lands on the page where products from different brands are listed. The first thing customers sights are the images of the product. He clicks the product only if the image of the product is attractive enough for them to further see the product. Most of the time, after landing on the product page, customers scroll through all the images of the product to get a better understanding of it. Designers at LIS understand that images are the first interaction of the customer with the brand and therefore work on revamping the images and making them interesting. For eg, turning the basic product image into a lifestyle image to enhance relatability for the customers.
Highlighting the major information with the minimum number of words is what the headline is. A customer gets the gist of the product through the headline to decide whether this is what he/she is looking for or not. Brands often fail to understand the SEO aspects of the headline. LIS follows the best practices and creates headlines for the brand with the utmost knowledge. For eg., the ideal way of writing a headline is “Brand name with the product name (quantity)|Sub Brand|Feature-1|Feature-2.”
We at Love in Store apprehend that sometimes a customer wants to know the product and brand in depth and look for all the information. It is the responsibility of the brand to provide full-fledged information about the product on the product page. For eg- A customer might want to know the basic ingredients of the namkeen or he/she would want to know the material of the dress before making a purchase. Descriptions and bullet points need to be crisp, clear, keyword-rich, and yet interactive which often gets overwhelming for the seller to maintain therefore LIS comes to the rescue with the best in-house creators.
Our scope of work is not limited to the product page only. We manage and create content for brand stores as well. The brand store is a page with an overview of the brand to introduce the audience to its story, mission, and products. It is multipage that gives shoppers an immersive experience. The brand store can upscale brand visibility in folds and helps it create a unique identity amongst the huge competition. Similarly, Banners on the main page of the online marketplace get a major increase in invisibility and sales. While designing the banner and brand store, our creative designers keep in mind the ongoing trends and work accordingly to be more relevant in the online space.
A Peek at an example of a Banner
A-plus content is a premium version of content on some of the renowned online marketplaces. Creating A-plus content is not only useful for the product but also for the brand. It showcases the specifications of the product and the story of the brand in the most interactive way with modules and infographics. Content creators at Love in Store study the customer’s behavior and then create A-plus content for the brand. A-plus content connects customers with the brands and increases conversion rate by up to 3%-10% and reduces negative reviews as it builds trust for the brand. It is a vital component of content marketing and needs professional knowledge.
This is what A-Plus looks like!
We at LIS, help brands achieve top-notch looks on multiple online marketplaces to intrigue customers into buying the products. Content and media creation does not stop at listings and product uploads, it is a regular task to create creative campaigns for better discoverability and engagement which often gets overwhelming for the brands. LIS is well known for its advertising tactics and media creation that helps the brand stay relevant and up to date amongst the competitors.
Once the brand is on board with us, its success becomes our sole mission and our team makes every effort to increase the sales and engagement of the brand. Keeping the ongoing changing trends in mind, we conduct content audits to stay abreast of the competitors. Creating content without research is like filling a bucket with a hole. One should research what their customers are looking for and then create content that caters to their requirements. Brands often miss the gravity of keywords and lose on potential customers but our marketers thoroughly study the e-commerce market and utilize keywords wisely to attract consumers.
If you are a brand/seller looking to upgrade your e-Commerce presence and sales, Love in Store is your one-stop agency. We ensure best practices and competent professionals that will help you bag top rank on online marketplaces. To get in touch with us, connect @ 1800-257-7750 or email@example.com.