Creative BTL activities to increase in-store consumer engagement
Today's consumers have numerous options and fleeting attention spans, which is why innovative engagement transforms casual shoppers into loyal consumers. Love In Store helps brands to bring consumers closer through on-ground activations that turn everyday in-store visits into memorable brand experiences that connect, engage, and last, where every interaction meets purpose.
1. Experiential Product Demonstrations: Brand Advisors give live and engaging demonstrations to help customers better understand the product and its unique benefits. Whether it's an FMCG or a lifestyle brand product, hands-on interaction builds trust and influences purchase decisions.
2. Sampling and Trial Programs: Allowing consumers to try products before they buy builds trust. Love In Store offers testing experiences that match the brand's positioning, such as luxury setups in lifestyle stores or compulsion counters in supermarkets.
3. Thematic Brand Zones & Displays: Well-designed brand corners, creative displays, and eye-catching POSM transform everyday purchases into learning experiences. Each display is personalized for regional preferences and store designs to increase footfall.
4. Interactive Digital Touchpoints: Love In Store incorporates QR-based interactions, digital surveys, and instant feedback systems, and gathers valuable insights that will shape smarter, data-driven marketing campaigns ahead.
5. Festive & Seasonal Activations: During festivals and regional occasions, when India's retail industry is at its peak, Love In Store curates activations that connect brands with customers in meaningful ways.
From retail influencer collaborations to festive sampling drives, our campaigns resonate deeply with local audiences, which ensures authenticity, engagement, and a high number of footfalls.
6. Retail Staff Engagement & Training Drives: In-store staff are the brand’s biggest influencers. Love In Store conducts regular training and engagement sessions for brand advisors, promoters, and merchandisers, ensuring to deliver the brand value, key message effectively and consistent customer experiences as an empowered team creates stronger connections and better sales.
Why Brands Choose Love In Store
At Love In Store, data, discipline, creativity, and activation go hand in hand. From real insights and ROI analysis to AI-led compliance, we transform brand presence into measurable performance, converting footfall into engagement and engagement into growth.