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LIS Team

Category: Store Merchandising

Deep Dive into Love in Store’s Managed Beauty Advisory Services

In the last decade, customer awareness in the field of beauty and skincare has grown multifold. People are now more concerned about their skin health and the sustainability of the products they are using. The beauty retail market is overflowing with a plethora of product choices tailored for different skin needs and catering to every kind of customer demand. This makes the role of Beauty Advisor more crucial than ever. As a company that specializes in hiring, training, and deployment of in-store beauty advisors, we at Love in Store understand the profound impact these professionals have on the customer experience and brand’s overall sales. 

Our Unique BA Managed Services Set-Up –

BA Services

LIS manages a nationwide pool of 20,000 Beauty Advisory Experts deployed at different locations across the country. Our Beauty Advisors are hired by our dedicated sourcing team through multiple channels of recruitment like Recruitment teams, Internal Database and References and External Consultants. This onboarding is followed by comprehensive in-house training and assessment on a regular basis. Each Beauty Advisor is provided with certain Sales objectives which they are required to meet and this is tracked regularly through our application. In addition, our backend team is also engaged in preparing insightful reports and analytics of periodic sales data for client’s reference. Our BA personnel are constantly encouraged and incentivised to give their best and surpass their monthly targets. This in turn helps in boosting sales and creating loyalty and enhancing customer retention of a brand.

Our State-of-the-Art Technology –

We have the Best-in-Class Field Management Application which ensures 100% reporting as per Industry Norms. It tracks and records in store product as well as personnel data including day-to-day stock availability, ADHOC visibility, daily BA sales, Category Tracking, Paid Visibility,  POSM and Promotion tracking and daily Personnel attendance and performance. The brands have access to the LIS portal where all personnel as well as sales data is synced regularly. Here, the brands can track the performance of their products as well as BA personnel and can download execution results on click of a button in the form of a powerpoint presentation from the dashboard. Our in house AI enabled application makes the entire process systematic and seamless for our clients as well as our BA personnel thus boosting sales and enhancing overall business success. 

The end to end management of well-trained Beauty Advisors can be a tough task for brands sometimes. This is where Love in Store comes to the rescue. LIS’s Beauty Advisory Services and Advanced Technology Solutions provide essential tools for brands aiming to succeed in the competitive Indian beauty retail market. Our commitment to excellence ensures that each of our beauty advisors is equipped to deliver efficient on ground service that resonates with customers, resulting in brand loyalty and increasing sales. With LIS, your brand is not just matching the industry standards—it's setting them.

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