In the age of e-commerce, online selling has become one of the most popular and profitable businesses. However, not all online sellers can achieve their desired sales even after sufficient advertising. Many factors can contribute to the failure of online sellers to reach their sales goals like poor designing of product images, inefficient content creation, or marketing strategies. It is very crucial to identify your potential audience and study their purchasing behavior to get par ahead of your competition and reach your desired sales. 

Let's understand what all can be the reasons that affect online business big time but are often overlooked by the sellers.

Overlooking Product Presentation

In a hurry/hoard to upload the listings on the e-commerce platforms, sellers do not pay attention to the presentation of the products on the online marketplaces. Either they miss the essential images of the products or use unedited or poor-quality images of the products. Images are the first interaction of the customer with the products and hence, it is very important to maintain good quality catalog images covering all the USPs of the products.

Lack of Target Marketing

While it is important to set a marketing budget for the improvement of sales, it is also very crucial to learn target marketing. Placing bids for advertising is one thing, and placing bids with data-backed results and understanding is different.  It is vital to set and research your target audience's needs and shopping behavior before placing bids on various online marketplaces.

Inadequate Inventory Management

One of the most pivotal steps in online selling is inventory management.  Having a shortage of inventory or mismanagement of inventory can let all other hustles go in vain. While targeting to increase sales, it is very important to manage inventory and make sure that no product goes out of stock. Staying updated with the inventory is often missed by the sellers in the hustle of getting more sales which eventually leads to inefficient results.

Not Staying Updated with the Competition- 

Keeping track and data of the competition brands regularly is very important to understand the needs of the changing marketing scenario but is overlooked by the brands. Collecting data about the competition brands will not only keep the seller updated with the competition but also help in learning new selling tactics and customers' expectations.

Buy Box

The buy box is the most overlooked selling tactic by the sellers because they fail to understand that the buy box plays a major role in increasing sales. Buy Box helps you stay more authentic in the eyes of the customers and also, pushes back unauthorized sellers of your brand’s products, as a result, helps the seller increase the sales and gain customers’ trust.

Inefficient Use of Keywords

In all online marketplaces, keywords affect sales of the product to a huge extent but are often not recognized by the sellers. It is important for the sellers to identify essential and useful keywords while creating content for the products to enhance visibility and boost sales.

Neglecting Negative Keywords

In some cases, sellers identify the useful keywords as per their products but do not research the negative keywords before placing bids and advertising. Mentioning negative keywords makes the ad more efficient and target-oriented. It helps to avoid wasting advertising budget and reach the right kind of audience.

LIS Experts To Your Rescue!

As we share the important tactics to boost your online presence and increase sales, we also understand that tackling all of these by the brand/sellers can be overwhelming and inefficient. Love in Store is here with skilled account managers and an in-built data analytical tool, LIS SPIDER to help the brand reach the desired goals.

Our content creators are experts in creating content as per the requirements of every e-commerce platform and also understand customer interactions. Search keywords are well-researched before we use them in advertising to get the best results. Our advertising experts make sure that the advertising budget to optimally utilised and minimum ACOS is attained.
Our in-house data analytical tool, LIS SPIDER helps in maintaining data for self-analysis and comparing competition brands. It helps keep an eye on the buy box availability and inventory updates. Not only the seller will be able to make data-backed decisions but also keep track of the results.

If you also want to upgrade your e-commerce business and grow sales and customer acquisition, connect with us @ 1800-257-7750 or info@loveinstore.com.