Ensuring Retail Visibility: LIS's Strategic Approach to Procurement and Deployment
Visibility is everything within the competitive retail environment. The art of procurement and asset deployment boils down to not just ensuring that brands stand tall but also ensuring that they are connected to the target audiences as well. Love In Store (LIS) delivers process steps for everything with ultimate precision for smooth delivery from planning stages to in-store deployments.
Step 1: Store List and Recce Preparation
The planning starts with receiving a store list from the client. Our sales team then goes into alignment for a recce which is undertaken two days ahead of deployment. The whole team is adequately equipped to analyze requirements of specific stores.
Step 2: Recce Reports In detail
Post-recce, a comprehensive report is prepared and shared. This report includes detailed measurements and element specifications, ensuring that every aspect of the deployment aligns with the store’s layout and requirements. These insights allow us to tailor the assets precisely for maximum impact.
Step 3: Production of Assets and Quality Test
The assets are sent for production based on the requirements. When they are ready, the end products go through a proper quality test based on the given benchmark. Only when satisfactory results are obtained can the end products be cleared for deployment.
Step 4: Logistics and Deployment Planning
In this stage, logistics will be coordinated with the aim of delivering the assets within the shortest possible time. As such, sales and deployment are kept in line, ensuring that every process is performed according to schedule without any hitch.
Step 5: Visibility and Execution Reports
The proprietary app of LIS tracks all the entire deployment processes and documents them. The data and visibility metrics regarding asset deployment are captured through the app, giving real-time updates with all the transparency required. Moreover, visibility execution reports get shared with the client on regular basis, which ensures proper communication and accountability.
Optimizing the procurement and deployment process for the brand ensures maximum visibility for brands in the retail spaces. At Love In Store every step is taken for efficient, accurate, and effective processing - from planning to execution. Advanced tools and a dedicated team combine to ensure that every asset is in place at the right time and makes an impression.
Join hands with Love In Store and witness a flawless, effective deployment process of your assets that gives the right projection for your brand to stand high.
FAQs -
Q1. How does procurement play an integral part in Retail Visibility?
Strategic procurement in retail visibility involves choosing the right products, at cost-effective way, and and placing them just when and where they are meant to be.
Q2. Why is asset deployment so essential to achieving Retail Visibility?
Effective deployment places assets—banners, POSM, or display units—at high-impact store locations, optimizing brand visibility and strengthening the shopper bond.
Q3. How real-time coordination impacts Retail Visibility?
Real-time monitoring and coordination improves retail visibility in a way that procurement and deployment of products go hand-in hand, ensuring retail visibility in every situation.
Q4. How Love In Store takes over Retail Visibility?
Retail Visibility is about making not just the brand proud on the shelf but also keeping them connected with the right audience through proper planning, timely purchasing, and easy in-store execution.